Customer Data Platforms Consulting (CDP)

It’s 2025: New Age Marketers use CDPs

CDPs have found a place in the marketing playbook amid rising privacy concerns and data privacy/security. Rising Customer Acquisition costs and difficulties faced in Customer Retention make the battleground ready for CDPs at the centre of customer segmentation and activation.

There are 4 main building blocks of a Real-time CDP

Why do you need a Real-Time CDP?

Get Closer to Your Customers!

To excel in personalized marketing, it’s crucial to:

Deeply understand your customers: What are their motivations and behaviors?

Recognize their uniqueness: What are their distinct preferences and interests?

Identify what drives their actions: What influences them to engage, purchase, or share?

How to Make It Happen?

Gather data: Collect valuable information about your customers.

Analyze and refine: Process the data to reveal meaningful insights.

Act on insights: Leverage these learnings to engage and connect with your audience.

Who can benefit from a CDP?

How do we make CDP work for you?

Single Customer view

Get a personalized customer model that is as unique as your business!

We blend data from:

Your own data (first-party)
User activity (on-site/in-app)
External data (third-party)
Campaign responses (what works and what doesn’t)

This mix creates a 360° Single Customer View, a dynamic dataset that’s:

Always up-to-date
Accessible to your team
Used to craft personalized experiences across all channels!

Think of it as a customized blueprint to deepen customer connections!

Scalable Data Infrastructure

Our’s cutting-edge tech stack gives you:

Instant access to all customer data in real-time
Lightning-fast processing with Snowflake’s Cloud Data Warehouse
Continuous data streaming via Confluent Cloud and Apache Kafka

This powerful combo lets you:

Tap into fresh customer insights
Share data for advanced analytics
Fuel your own models with up-to-date info
Create new customer attributes to drive personalized experiences!

Think of it as a high-performance engine for customer data, driving business success!

Predictive Customer Analytics

Our CDP’s predictive power helps you:

Tailor messages to individual customer personas
Deliver personalized offers that resonate
Boost short-term engagement and long-term loyalty

Here’s how:

Advanced math models analyze customer data (transactions, behavior, demographics)
Predict future behavior and customer value
Group similar customers into dynamic micro-segments
Build hyper-personalized campaigns that drive real connections!

Think of it as a precision marketing engine, fueling meaningful relationships with your customers!

Theme-Guided Analytics

Our CDP’s advanced analytics core empowers you to:

Dive deep into customer segments and campaigns
Explore customer coverage and marketing operations
Gain a deeper understanding of customer behavior

With our tools, you can:

Deliver the right message at the right time to each customer
Monitor key performance indicators (KPIs) with a customizable dashboard
Unleash the power of BI Studio for data-driven decision-making

Think of it as a customer insight engine, fueling data-driven marketing that drives real results!